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	<title>Random thoughts and serendipity &#187; Word Association</title>
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		<title>Singularity</title>
		<link>http://sankarshan.randomink.org/blog/2008/11/20/singularity/</link>
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		<pubDate>Thu, 20 Nov 2008 10:49:23 +0000</pubDate>
		<dc:creator>sankarshan</dc:creator>
				<category><![CDATA[Catchall Scribbles]]></category>
		<category><![CDATA[Free/Libre/OpenSource Software]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[FOSS]]></category>
		<category><![CDATA[foss.in]]></category>
		<category><![CDATA[Word Association]]></category>

		<guid isPermaLink="false">http://sankarshan.randomink.org/blog/?p=453</guid>
		<description><![CDATA[The Law of Singularity states that the most important aspect of a brand is its single-mindedness. What is a brand? A singular idea or concept that you own inside the mind of the prospect. It&#8217;s as simple or as difficult as that. The wonderful folks at FOSS.IN have a promotional video out. And, as Shreyas [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://synergynet.com/artman/publish/marketing_resources/branding_laws.shtml"><strong>Law of Singularity</strong></a> states that the most important aspect of a brand is its single-mindedness. What is a brand? A singular idea or concept that you own inside the mind of the prospect. It&#8217;s as simple or as difficult as that.</p>
<p>The wonderful folks at <a href="http://foss.in/">FOSS.IN</a> have a <a href="http://foss.in/news/promo-video.html">promotional video</a> out. And, as <a href="http://blogs.gnome.org/shres/">Shreyas</a> puts it &#8211; this year it is about doing &#8216;big&#8217; things. This year, and, possibly for the coming years, it is about developers and development and doing things that are used by an ever growing section of folks.</p>
<p>If you still haven&#8217;t registered for the event, you haven&#8217;t really taken a look at the <a href="http://foss.in/schedules">schedule</a>.</p>
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