The Law of Singularity states that the most important aspect of a brand is its single-mindedness. What is a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple or as difficult as that.
The wonderful folks at FOSS.IN have a promotional video out. And, as Shreyas puts it – this year it is about doing ‘big’ things. This year, and, possibly for the coming years, it is about developers and development and doing things that are used by an ever growing section of folks.
If you still haven’t registered for the event, you haven’t really taken a look at the schedule.