The brand that is Fedora

There is a nice mail (currently seems to be more of a tentative push) from Mike McGrath about “the brand that is Fedora“. The emphasis is mine.

For a long time now, Fedora folks have not really been talking about the changes in the infrastructure, look-n-feel, the user space focus, the investments into desktop and laptop improvements that has been taking place save the infrequent LWN article. Given that Moonshine has been a sort of the other side of the flex point release this is as good a time as any to get some brand love in place. This would at the end of the day also enable all to arrive at a set of guidelines into:

  • Fedora values
  • How to use the name Fedora
  • The design elements that make up the Fedora Project and are reflected in the artwork, wiki, doc stylesheets etc
  • User Interface guidelines
  • Grammar guidelines
  • Abbreviations
  • Trademarks
  • Typefaces
  • Colors (color palette)

A brand style guide does go a long way in making a project messaging and context “sticky”